Sports Interaction betting analyst Frank Doyle talks about how rock and roll and Super Bowl betting don’t always mix.

Super Bowl betting markets see more square money than any other event. As well as betting the line and straight up, squares love to bet props. So Sports Interaction gives them props.

At the Super Bowl, you have people betting that do not bet normally. At all. And while they might be intimidated by some of the more common bet types, they love the props. Love, love, love them.

And the sportsbooks love props too, because the profit on props is always good, especially the ones with many runners – MVP, first touchdown, last touchdown, any touchdown, stuff like that.

But every now and again you meet a prop market that makes you come unstuck, and that’s what happened us last week.

Every year, Sports Interaction posts a market on what the first song of the half-time show will be. It’s always popular and always takes a few bucks. That way people who don’t know anything about football can feel a part of it all.

So we made book again this year with The Who, a tremendously popular band with lots of great hits. We opened with Baba O’Reilly a joint favorite as their opening song with Won’t Get Fooled Again at +225.

Baba moved into odds-on favorite, while Won’t Get Fooled held it’s position. No real interest in Substitute at +500, while I Can’t Explain, one of the early hits, got enough action to move in from +700 to +200.

All in all, it was a fun market, and a nice break from trying to figure how the Dwight Feeney injury might affect the line on the game. That was until Pete Townsend gave an interview with Billboard magazine.

“We’re kinda doing a mashup of stuff. A bit of ‘Baba O’Riley,’ a bit of ‘Pinball Wizard,’ a bit of the close of ‘Tommy,’ a bit of ‘Who Are You,’ and a bit of ‘Won’t Get Fooled Again.’”

And in saying that Townsend wiped out Sports Interaction’s market by reducing the runners to just four.

Sports Interaction will pay out on the bets already taken, but we had to take the book off the boards because of the Townsend interview.

Townsend might be one of the founding fathers of rock and roll but he don’t know diddly about Super Bowl prop betting.